THE FIRST BLOG EVER

Hello, design community!, My name is Ricardo Zerón, welcome to my place that now would be yours too.

Maybe you know me as the “photographer”, the “designer”, as a friend or the partner that you had during the Master at Aidia Design Center that stayed watching what the others were learning and also exited to have an idea of what would be the next subject or project that my generation would have in months.

Actually it doesn't matter where you know me, from here or from there. The important thing is that you are here reading my first post of my blog, open to know more about my process and journey as a Industrial Designer. If you let me be honest I´m super green writing in English, is not my native language but it's the best way to have a bigger audience and share this deep feeling of responsibility to talk about my experiences in different projects, during my master's degree and some personals too. My path as an industrial designer has been a little chaotic but always ground breaking. I think also my blog would be great to know my growth and to be conscious of the mistakes I took as a designer and as a person.

I remember Isaac Saldaña (an important character during my journey that would be recurrent in future blog posts) told me: Do you know how much you grow as a designer and as a person?, But I truly didn't realize all the way I’ve walked through. That's what I want to talk in here: My process.

I´ve always been curious and creative since I have memory. In part unstable and messy too. I struggled with handling management, but I noticed that was really necessary to work on all the crazy ideas that I had. So I was learning through trial and error on how to improve that skill. Even so, I´m not a master using it, but I put all my effort to have a solid structure in everything I do.

And I think that management was difficult because when i felt that I need to do something that is important, somehow a rush of energy overcame me and sometimes that took me to not plan properly or make more mistakes during the process. And let me tell you that if you don't have a guide, that would probably be the result. I remembered Miguel Kuri told me in one of the monthly feedbacks during the Master: “Ricky, channel and guide correctly all that energy and passion inside you”. An that´s what I started to do.

Beyond that part about my energy, I always focus in great results and try to get “perfection”. But that´s why I´m my worst critic, but also my best support when it comes to improve my skills or projects. As Bob Iger says in his book “The Ride of a Life Time”: Not perfection at all costs, but refusing to settle for “good enough” when you know it can be better.

You're going to noticed that I am gonna talk a lot about my Master's Degree at Aidia, because was a turning point In my growth as a designer. I had already the strong idea to find a place like that, with that creative culture and with that level of passion.

I knew that I needed that kind of place in my designers journey when I started learning Photography at NIKON School in Mexico City (it doesn't exist now). There I had great mentors and professors meanwhile I was also studying my first year of Industrial Design, in fact i thought photography was my thing, all the professors specialized in some type, for instance: wildlife photography, street photography, portraits or in documental. Well I´m not gonna extend in this topic, because my amazing experience in photography deserves its own chapter.